In 2012 Charles Duhigg wrote an amazing article in the NYT called “How Companies Learn Your Secrets“. The article is still fresh after all these years and depicts a consumer society gone bad.
Sadly these days consumer data is the new gold for corporations, social networks, search engines, online markets and other corporations will go to great lengths to acquire information about us.
Users are not forced to use said services and I understand that corporations need to make a living from selling services and goods, what I dislike is the fact most users and consumers think they can easily control what they share with corporations.
The fact some corporations have enough data to predict with confidence a pregnancy is enough to make me wonder what other things they can predict.