Audiophile hype is necessary.

treesinlisbonIf you are a stressed commuter, the tree in the photo will make you curse specially in rainy days. Not only it hides the time of arrival panel but also the incoming bus.
Now let’s say there’s an car accident and the same tree saves the lives of the commuters, will they still hate the placement of the tree after such event? Perspective is a curious thing and it can be applied to everything.

The audiophile hobby these days is flooded by hype products but some of them can actually bring more music enthusiasts to the hobby, and that is a great thing at least for me.

Don’t get me wrong, I hate hype specially when it brings bullshit to the table (Yes, Sony! I’m looking at your SD audiophile cards), but hype also makes big players in the Hi-Fi industry move their asses and actually make good use of their engineering teams. Sadly it also makes some products more expensive, for instance you now pay more for entry price turntables because of the vinyl hype.

I wrote about hype before the Pono player was released. Pono the High-Resolution player gain massive traction from artists that really noticed the difference of High-Rez audio inside a car. On the good side because of it, companies from all around the world jumped on the bandwagon and now everybody can purchase better audio players.

The Beats headphone hype also gave a breath of fresh air to the on-the-go music market, companies like Sony, Sennheiser, AKG and other big players had to up their design, quality and advertising to face the competition of star athletes turned audiophiles. Yes, because everyone knows soccer players know how good headphones should sound.
Hype, gonna love it! Jokes aside, finally headphones started to be viewed as an amazing way to hear music even by high-end magazines.

The hype behind the portable digital to analogue converters (DACs) and headphone amplifiers also made companies like Creative Labs release solid gear for a decent price.
As the owner of the Creative Labs Sound blaster E1 and soon the E5 I can only be grateful of the hype behind this kind of gear. When the big players come to the market everyone wins! Niche audiophile companies might suffer but the consumer wins.

Hype for all that matters is a necessary evil if the hobby wants new blood in the ranks.

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