On the Sony NW-WM1Z Walkman.

Most guardians of the galaxy Walkman fans know the Sony TPS-L2 was released in 1979, in fact we (yes, yours truly included) celebrate this Japanese icon anniversary on 1 of July. Sadly this year I’m a bit late for the party, so to make up for my delay I want to share my opinion on the hefty price tag of the Sony NW-WM1Z Walkman, which was something that was nagging me for some time now.
For the ones who think I’ll be bashing right and left, sorry but you are out of luck, I’m a Sony Walkman fan.

The Sony NW-WM1Z Gold edition that goes for almost 3000€ on Amazon (July 2017) is one amazing piece of engineering at least on paper.
I never had a chance to actually hear or hold one, thus I won’t write about the sound quality of the product but knowing Sony I’m sure it’s Hi-Fi enough.

Sony-NW-WM1Z-Walkman-4
Sony NW-WM1Z photo belongs to Sony Corporation.

I want to point that even if I think the price is batshit crazy, I totally understand why a company like Sony actually made this player.
Besides of course the marketing for their 70th anniversary, Sony built it because there’s a market niche who will pay crazy amounts of money for this kind of digital audio players.
Yes, some enthusiasts will buy a 3000€ Walkman because they truly believe sonic nirvana is right around the corner.
Sure some people will purchase this Walkman because it’s a status symbol, but I think the enthusiasts just want the best quality on the market and they’ll go to great lengths for it. Sony was the one who taught people how to use a Walkman during the 80’s, so they know there’s an audience for this kind of product, after all if my memory doesn’t fail me consumers always reacted nicely to other Walkman anniversary editions.

Sony since the TPS-L2 model always injected on their flagship models every know-how they had on portable High-Fidelity and that’s something every enthusiast must respect. Sure sometimes Sony jumps the shark and their marketing teams just look like they want to make a easy buck out of enthusiasts. Akio Morita must be turning on his grave for that one, for he always had a massive respect for Sony costumers.

Looking at the hardware and research they obviously pour on this over-engineered golden monolith. One can only imagine what great things they could have achieved earlier if they didn’t focus so much in their proprietary audio compression format ATRAC and weren’t so stubborn about not supporting MP3 thus allowing the iPod and other MP3 players to dethrone the Walkman.
Now with the portable music players market share devastated by smartphones, Sony must also face heavy competition from cheap and not so cheap Chinese brands and other established Japanese and South Korean companies who jumped on the Hi-Res bandwagon.

In the end all of this competition will be great for enthusiasts and it’s quite welcomed in a market dominated by smartphones.
It would be a nice idea if Sony made a special edition of the TPS-L2 Walkman for their 75th anniversary, I would buy it for sure.

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